Summary
Marketing Manager with experience in nonprofit work. Ability to orchestrate various areas of marketing from developing communications strategies, event coordination to distributing content.
Work Experience
Marketing Coordinator
Showers of Blessing, As I Am Media
June 2021 – Present
Remote
– Establish and oversee the vision and content strategy for As I Am Media, a media platform that promotes Asian American voices.
– Produce and edit videos for Youtube, Instagram and Tiktok.
– Develop and execute social media strategy.
– Design content for social media.
– Coordinate with intern to produce short-form videos.
– Formulate sponsorship package and ensure healthy sponsorship satisfaction.
– Support coordination efforts for fundraising events of up to 400 attendees by designing event flyers, discussing promotion strategy, and negotiating with vendors.
– Present significant updates and milestones at fundraising events.
– Photograph events and process photos for promotional materials.
– Establish and oversee the vision and content strategy for As I Am Media, a media platform that promotes Asian American voices.
– Produce and edit videos for Youtube, Instagram and Tiktok.
– Develop and execute social media strategy.
– Design content for social media.
– Coordinate with intern to produce short-form videos.
– Formulate sponsorship package and ensure healthy sponsorship satisfaction.
– Support coordination efforts for fundraising events of up to 400 attendees by designing event flyers, discussing promotion strategy, and negotiating with vendors.
– Present significant updates and milestones at fundraising events.
– Photograph events and process photos for promotional materials.
Director Of Communications
Go and Love Foundation
January 2019 – December 2019
Burlingame, CA
– Developed and oversaw external communications strategy to bring awareness, build community, and attract new donors.
– Managed development and distribution of all print and digital promotional content including newsletters, flyers, their website, email marketing, social media, photography, and videography.
– Analyzed social media engagement and made adjustments based on audience engagement.
– Produced, edited, and distributed publications that reached international audiences.
– Maintained website through WordPress.
– Spoke at various conventions and churches promoting the organization.
– Coordinated short-term service trips for volunteers to the field.
– Developed and oversaw external communications strategy to bring awareness, build community, and attract new donors.
– Managed development and distribution of all print and digital promotional content including newsletters, flyers, their website, email marketing, social media, photography, and videography.
– Analyzed social media engagement and made adjustments based on audience engagement.
– Produced, edited, and distributed publications that reached international audiences.
– Maintained website through WordPress.
– Spoke at various conventions and churches promoting the organization.
– Coordinated short-term service trips for volunteers to the field.
PR and Multimedia Developer
Go and Love Foundation
March 2017 – January 2019
Sunyvale, California
– Created content for social media, flyers, newsletters, photography, and videography.
– Edited and contributed to publications.
– Managed social media accounts including Facebook, Instagram, Twitter.
– Coordinated the email marketing strategy.
– Maintained website through WordPress.
– Edited and contributed to publications.
– Managed social media accounts including Facebook, Instagram, Twitter.
– Coordinated the email marketing strategy.
– Maintained website through WordPress.
Additional Experience
Church Event Coordinator - Volunteer
Grace Evangelical Free Church, San Francisco
Jan 2020 – Present
San Francisco, San Bruno
– Plan weekly worship services for a church of 100 attendees across different age groups.
– Coordinate and promote special events for holidays - in person and online.
– Oversee event logistics - track event expenses, registration, ensure timelines are met.
– Design announcements for upcoming events.
– Organize retreats.
– Photograph events for promotional materials.
– Create decorations for events.
– Coordinate and promote special events for holidays - in person and online.
– Oversee event logistics - track event expenses, registration, ensure timelines are met.
– Design announcements for upcoming events.
– Organize retreats.
– Photograph events for promotional materials.
– Create decorations for events.
Event Photographer - Freelance
Stanford Frontier Technology Lab
Sep 2022 – Present
San Francisco Bay Area
– Support coordination efforts of dinner salon events by preparing name cards and taking photographs.
Skills
– Social media management
– Marketing
– Event planning
– Web & Print Content Development
– CMS and email platforms: WordPress, Wix, MailChimp
– Canva
– Adobe Suite: Premiere, Lightroom, Photoshop
– Photography
– Videography
– Basic HTML/CSS knowledge
– Microsoft Office Suite
Education
University of Maryland Baltimore County
Bachelor of Arts (B.A.) in Communication and Media Studies
Certificate: Chinese
2013-2016